New Photoshop Logo : Huh?
Someone pointed me at John Nack’s blog and mentioned that there was a new Photoshop logo. “Oh yeah, the blue square, that’s old news.” But no, it was yet another revision to the Adobe logo line up. The new logo uses what looks like a speech bubble with a hole in it. As I was looking at the logo someone mentioned that it looked like every Photoshop filter was thrown at the icon. Maybe they were trying to show off the power of Photoshop. You know, like a little piece of Photoshop travelling around every where the name goes.
Looking more at the shape I started to remember something that looked kinda similar. After a little searching I came across a Quark XPress logo that was exactly what I had pictured in my head. It’s not the same thing, but it looks like it could be in the same group of letterforms.
I assume we’ll start seeing this little Photoshop icon used as a little speech or idea bubble similar to the way the Arby’s hat is used. But, besides the thought bubble, I couldn’t help noticing it looked kinda like a toilet paper roll with the end folded creatively, as though it were in a fancy hotel. I couldn’t hold myself back from creating a logo variation, but sparing the inclusion of a tagline.
All-in-all I kind of have mixed feelings about the new logo, but so did other people when the new “element chart†icons came out. Who knows though. We’ll see how the campaign develops and maybe it’ll grow on me.
September 18th, 2007 at 1:42 am
This confused the hell out of me when I saw it. It showed up on the front page of our intranet and I was like ‘what?!’
No idea what the deal is, but I liked the element chart.
=Ryan
rstewart@adobe.com
September 18th, 2007 at 3:48 am
It reminds me of the official PBS logo… It seems odd that Adobe would re-brand their 2nd most popular product in such a short time.. Maybe this new logo will encompas just the non-CS3 products?
September 18th, 2007 at 7:47 am
@Ryan - I was just getting used to the element chart.
@Nick - Maybe your right. Maybe it’s the way products that have online counter parts like Photoshop Express or Premiere Express. There’s also a Photoshop “family” site : http://www.adobe.com/products/photoshop/family/ . I’m sure the online version will be part of the family.
September 18th, 2007 at 11:27 am
That graphic was a surprise to me too. I’m trying to find the owner on it.
I *think* it serves a different purpose than the periodic-table icons… symbolizes the different ways of working with the larger Adobe Photoshop technology base, whether desktop (regular, Extended, or Elements) or online (Express).
Once I find the owner of the logo I’ll try to persuade them to engage in weblogs, explain a little of what they’re thinking….
jd/adobe
September 18th, 2007 at 11:39 am
@JD - I’m assuming Photoshop is taking on new roles, that’s why the new icon was introduced. I know when I present logo comps everyone sees something different and it isn’t until I explain the rationale behind why I did something that I start winning people over. That’s an important component, so it’d be great to hear the creator’s thoughts.
September 21st, 2007 at 12:53 pm
Since PDF-world also has some sort of a logo, I would expect something that goes along well with that one… Yet these two are visually incompatible…
September 23rd, 2007 at 8:54 am
The difference between the new Photoshop logo and the CS3 icons is that the CS3 icons had a strong rational behind them; make lots of different products look like one family.
This new Photoshop symbol seems to have no reason for being, it’s just pointless decoration.
September 24th, 2007 at 11:27 am
If you have to explain a logo then it has failed.
October 18th, 2007 at 10:53 pm
And here I found something more interesting about new photoshop logo.
http://www.logoblog.org/wordpress/new-adobe-photoshop-logo/