So, AIR Gets a New Logo
Mike Chambers just released the new AIR logo into the wild. It’s interesting to see the new direction in logos that Adobe is taking. They went from really ornate icons for CS and CS2, to the “element” icons of CS3 to these new abstract shapes with holes in them.
I don’t really mind the new AIR logo. I can see how the 3 circles blobbed together as if in a lava lamp could represent the 3 technologies of AIR coming together as mentioned on Mike’s blog. It also has that triangular arrangement that mimics an “A” for AIR and Adobe or a buzzsaw (Perhaps to cut through the competition?). It is definitely better than cramming 3 letters into a square. I’ll definitely miss the Cursor Rocket of Apollo.
If you want something similar to call your own, you can buy one here for 300 Euro, which is probably less than what Adobe payed to have the new AIR logo created.
November 15th, 2007 at 10:56 am
I really liked the Rocket one to tell you the truth. The plain letters in the box are boring, but with a million products it’d be hard for new customers to know what logo meant what.
The new one, I like as an independent graphical point of view.
But at the same time, I liked Apollo as the product name instead of “AIR”.